
一 | 近日,体彩顶呱刮“顺10元”系列新票在全省火热上市,江西体彩同步启动“顺心顺意·即刻精彩”主题营销活动。体彩南昌分中心抢抓市场推广黄金窗口,迅速组织专管员深入辖区各体彩门店,面对面、手把手指导业主开展即开票生动化陈列打造,以视觉焕新带动体验升级,用场景营造点燃购彩热情。 Exxon Mobil is buying Pioneer Natural Resources in an all-stock deal valued at $59.5 billion, its largest buyout since acquiring Mobil two decades ago, creating a colossal fracking operator in West Texas. Including debt, Exxon is committing about $64.5 billion to the acquisition, leaving no doubt of the Texas energy company's commitment to fossil fuels as energy prices surge. Pioneer shareholders will receive 2.32 shares of Exxon for each Pioneer share they own.“I think fossil fuels, as the world looks to transition and find lower sources of affordable energy with lower emissions, fossil fuels oil and gas are going to continue to play a role over time,” Exxon Mobil CEO Darren Woods said during an interview with CNBC. “ That may diminish with time. The rate of that is, I think, not very clear at this stage. But it will be around for a long time.” Woods explained that Exxon and Pioneer will be able to use their combined capabilities to drive down emissions and produce lower carbon intensity oil and gas. Exxon purchased XTO Energy in 2009 for approximately $36 billion. In the late 1990s, the merger between Exxon and Mobil was valued around $80 billion.The deal with Pioneer Natural vastly expands Exxon's presence in the Permian basin, a massive oilfield that straddles the border between Texas and New Mexico. Drilling the Permian accounted for 18% of all U.S. natural gas production last year, according to the U.S. Energy Information Administration.Pioneer's more than 850,000 net acres in the Midland Basin will be combined with Exxon’s 570,000 net acres in the Delaware and Midland Basin, nearly contiguous fields that will allow the combined company to trim costs. That is a big driver of the deal. Natural gas rigs in operation have declined over 26% in the U.S. since the start of the year, according to government data, largely due to the rising costs for drilling materials and labor over the past two years. “Their tier-one acreage is highly contiguous, allowing for greater opportunities to deploy our technologies, delivering operating and capital efficiency as well as significantly increasing production,” Woods said of Pioneer in a prepared statement. The company will have an estimated 16 billion barrels of oil equivalent in the Permian.Once the deal closes, Exxon Permian production volume will more than double to 1.3 million barrels of oil equivalent per day, based on 2023 volumes. It's expected to climb to about 2 million barrels of oil equivalent per day in 2027. “The combination of ExxonMobil and Pioneer creates a diversified energy company with the largest footprint of high-return wells in the Permian Basin,” Pioneer CEO Scott Sheffield said in a prepared statement. Citi's Alastair Syme wrote that the transaction could provide multiple benefits to Exxon. “Across the industry, the logic of consolidation in the highly fragmented Permian shale remains compelling with significant gains to be achieved from economies of scale by minimizing facilities spend, optimizing drilling and reducing" general spending, Syme wrote. Exxon is flush with cash. The company posted unprecedented profits last year of $55.7 billion, breezing past its previous record of $45.22 billion in 2008 when oil prices hit record highs.Exxon Mobil Corp. has been using some of that cash on acquisitions. In July the company announced that it was buying pipeline operator Denbury in an all-stock deal valued at $4.9 billion.Pioneer Natural has been making similar maneuvers. In 2020 the company said it was buying Parsley Energy in an all-stock deal valued at approximately $4.5 billion. It then purchased DoublePoint Energy in a cash-and-stock deal worth about $6.4 billion in 2021.The boards of both companies have approved the transaction, which is expected to close in the first half of next year. It still needs approval from Pioneer shareholders. Shares of Exxon fell more than 4% in Wednesday morning trading.。

二 | 在专管员的专业指导下,各门店对顶呱刮展示专区进行了精细化设计与调整。

三 | 红、紫、橙、蓝四款“顺”系列即开票按面值错落陈列,色彩明快、层次分明,形成强烈的视觉记忆点;搭配主题展架、乐小星吉祥物及创意标语,营造出沉浸式、互动式的即开票体验空间。“即刮出精彩,惊喜自然来”——简洁有力的品牌语,既强化了新品辨识度,也生动传递出即开票“即刮、即开、即中”的独有乐趣。活动启动以来,广大门店业主积极响应,热情投入陈列布置与氛围营造。

四 | 焕然一新的票品展示区迅速成为店内“人气C位”,不仅提升了店面形象,更有效激发了购彩者对“顺”系列新票的好奇心与尝试欲。

五 | 连日来,进店体验人次明显增加,即开票销量稳步攀升,门店内交流声、刮彩声、欢笑声此起彼伏,销售氛围日益浓厚,市场活力显著增强。下一步,体彩南昌分中心将持续推进门店即开票标准化与生动化运营建设,借助系列主题营销活动不断丰富购彩消费场景,推动即开业务与品牌文化深度融合。同时,将合规经营理念与责任彩票要求贯穿于每一家门店,确保即开业务在健康有序的轨道上行稳致远,持续为公益事业汇聚更多温暖力量。
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